Valassis - Create a Strategic PMO, Rescue Programs Too Big to Fail
A Project Management Office (PMO) ensures mission critical projects and programs succeed.
Valassis is the largest target home-delivered print advertising company in the US, with revenues of nearly $1.2 billion and shared and solo advertising programs reaching on average 67 million households weekly. They had undertaken a large program to redesign their service delivery and implement an integrated system to automate processes. They wanted a PMO to govern the redesign program and to create a sustainable project management capability within the company.
OPM Experts performed an assessment of the organizations that comprised the redesign program including both in-house employees and vendors. The assessment was conducted rapidly through a series of one-on-one interviews in order to identify currenct project management processes, practices, and behaviors. As a result, new management policies were implemented and stop-gap measures were taken. The schedules of the projects of the program were replanned and integrated. Processes were documented emphasizing Integration Management, Scope Management, Time Management, Communications Management, and Risk Management. These were deployed through a PMO web portal. Status indicators were negotiated with executive sponsors, and performance was reported and forecasted weekly.
Valassis successfully implemented its mission critical service redesign program on time. The PMO remained in place, and an executive was recruited to manage it going forward, continuing to build the company's sustainable project management capability.